Skip to main content
Délia Boino
Submitted by dboino on 20 March 2021
Intended learning outcomes

After completing the course students will be able to:

  1. Understand the concept of strategy and the role of the strategic management to promote the organization development in order to improve its financial and market performance to achieve a sustainable competitive advantage over its competitors;
  2. Use appropriate tools to assess the organization external and internal environment;
  3. Apply strategy as a process: strategic vision, mission and objectives development, strategy definition, implementation and executing the strategy, monitoring developments, evaluating performance and making corrective adjustments;
  4. Develop the strategic business plan;
  5. Define marketing and understand marketing as a process within the organization's strategic planning;
  6. Identify consumers' buying behavior and outline a consumer-oriented marketing strategy;
  7. Define the components of the marketing mix program.

 

Curricular Unit Form